Publicity Campaign – 7th Agricultural Census 2024

The 7th Agricultural Census 2024 aims to comprehensively capture data on agricultural activities across the country. To ensure maximum awareness and participation, a focused and cost-effective publicity campaign** was designed and implemented, leveraging both digital and traditional platforms.

Social media platforms (Facebook, YouTube, etc.) were selected as the main channels  for outreach due to their cost-effectiveness, broader reach, and real-time engagement.

To complement digital efforts and reach stakeholders with limited internet access, advertisements in print media (newspapers) were published prior to field operations, targeting both urban and rural readers.

• Social Media Engagement – Active utilization of PBS social media platforms for timely updates and broader audience engagement.
• Promotional Displays – Standees and banners prominently placed at PBS offices, DC/AC offices, and district offices of Agriculture, Livestock, Crop Reporting Services, and Bureau of Statistics.
• Localized Visibility Initiatives – Deployment of 4–5 banners in each designated Mouza, Deh, or village, ensuring heightened awareness.
• Public Announcements – Direct community engagement through structured announcements in selected localities.
• Press & Media Releases – Regular updates at local, provincial, and national levels, maintaining transparency and consistent information flow.
• Targeted Advertisement in News Papers: Before Launch of Field operations advertisement also published in National and Local News Papers.
• Furthermore, a phased communication strategy has been meticulously devised, complemented by specially crafted jingles and songs, reinforcing messaging impact and fostering engagement.

This comprehensive approach ensures effective outreach, fostering widespread awareness and engagement at multiple levels.

Data Analysis and Report is in process and will be published after approval from competent authority.